social media will not get me to eat your gross pizza (link)
06.25.09 - cnet - by caroline mccarthy

social media rules! actual scientific fact: if you have a band/organization/corporation & want it to succeed, you've got to promote it. luckily, thanks to social media, it doesn't matter what you're promoting or what the quality of it is as long as you have a twitter account or a facebook page or whatever social media platform is all the rage at that particular moment in time. if you have a social media strategy as well, the popularity of your band/organization/corporation will instantly skyrocket & as a result, the big bucks will just start pouring in pretty much instantly.

the world's largest & hippest pizza chains are no stranger to the power of social media & have decided it's time for them to get their hands on some of that social media fat cash. yesterday, both dominos & pizza hut revealed their social media strategies. as cnet's caroline mccarthy reports, those strategies are geared towards getting the social networking generation psyched about their crappy pizza. on july 4th, pizza hut (or "the hut" if you're hip) will be giving away free orders of "stuffed pizza rolls" to its facebook fans & twitter followers. dominos announced that their online ordering system has become even better, as you'll now be able to track your order on facebook & twitter. thank god. it's about time that someone came up with another reason for me to go on facebook.

caroline mccarthy's not fooled though. she's a fellow new yorker & as such, has 24/7 access to quality pizza. if she wants gross pizza, a concept perfected by chains such as pizza hut & dominos, she'll head over to crocodile lounge, where any day of the year, she can get a free, crappy single-serving pizza with every drink she buys. she doesn't "give a hoot if the ordering process is spiced up with twitter coupons, facebook connect tracking updates, a ustream feed in the kitchen where it's made, or GPS chips to track it on google latitude."  crappy pizza is crappy pizza & no social media strategy can change that...although i bet she'd change her mind if she got a facebook friend request from the noid.  i would.